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Every Adsense publisher knows that CTR is the only key to the lock of Adsense money bank. But since the nature of adsense is never static since its conception, so its dynamism invites unwanted fluctuation in revenue and ofcourse the CTR.It is worth mentioning here that CTR is the short form of CLICK THROUGH RATIO, means it is a simple comparison between the number of visits your webpage receives to the number of clicks it received. The more the clicks, the more it contribute to the weitage of zeros of your cheque.Anyway, its better to come to the point that how to improve the number of CTR.There are many factors which decides the CTR that you are receiving on your blog/site. But before reading the whole story its better to understand that no one can predict of compute an exact formula for getting higher CTR on your site. The one which works best for someone may perform moderate for another and can result to a total failure for some another. Its all depends upon the structure of your website/ blog.But fortunately we have a general observation to have better CTR, you may follow them or may modify a little in these factors that suits better for your site/blog.Few of these factors has already been written in my early posts.
Quality content is the first thing that should be taken care of. You shuold always keep in mind that wether you are able to produce the quality within your content that your visitors are demanding. If the answer is not then the result would turns worst, that you can't even imazine off. Initially it seems ok with the number of visitors on your site due to proper promotion. But the background story is somewhat like this. The visitors for the first time being landed on your content page with poor quality would ignore your content and try to search some useful links on the same page that consequently generate clicks on your adsense account, but once they come out of the page they will never turn back to your page again.So, quality is must. Its more important to keep your 5 visitors glued for 50 minutes duration on the same page in comparison to 50 visitors with 0. to 5 sec. on your page. The longer they will stay on your page, the more the chance of clicking on ads.There is a simple reason behind this. Once the visitors finished reading your content, their mind starts boggling what to do or read the next? Now, it is the related Adsense ads which provokes them to click on these and helps you earning money.
The next big factor is proper display of related ads on your blog or website. It is often found that most adsense publishers' are unable to make their content keyword rich. The mistake they make most often is to insert improper density of keywords in various parts of the same blog or site. You can read about the how Keyword plays role in Google ranking here. The poor density of keyword just puzzles the Adsense itself about the kind of ads that should be served on your blog or site. This on the other hand adversely affects the adsense earning because there is a common sense that while you are reading about "Heart Attack" in a medical blog or website, you would really be not interested in clicking on some informations about "Jwellery Shop or MP3 CDs" being served there by Google Adsense. So, try to have proper density of keyword in your content.
Ad placement is another factor that cannot be ignored any how. Just imagine any scene of your nearby market. You will notice that the big or small Banners or Hoarding advertisement are always being placed in such a position that falls straight to your eyes without any hindrance. The logic is simple, the more it is in the range of your visibility, the more remains the chances of getting catch of your sight.Similarly, where you are applying the adsense code in your site/blog also works for CTR. There are few places and sizes that has been considered to work best for most of the sites.
The skycraper 160X600 works best on the right hand side of the content, the reason being that we have a tendency to read from left to right. This means we ends our reading at right side of the site/blog and after completion of the reading our eyes stare on the right side in search of some more useful contents on right site. Now it is the skycraper that works best there due to its visibility and ofcourse the size.
The Leaderboard 728X90 works best at the top of the content and below the content.
The link ads works best below the navigation menu bars.
The large rectangle works best on the left side just at the begining of the content.So, the main concept is that keep the ads near the visibility of the visitors, so that they don't have to scroll down to see your ads.
Blending of Ads with the content is another that must be done before publishing to get better results. I often remember my schooldays, when the TV ads have not bring up with the idea of blending the commercial ads with TV serials or cinemas or cricket matches. During those days, all the commercial ads in India were being used to shown before starting of any movie, TV serial or cricket match. The worst result they suffered that their commercial ads are often being ignored by most TV viewers, and they use to switch on the Television set just 2 to 3 minutes before the starting of TV programs. Thenafter comes the TV commrcial ad blending strategies with the movies, serials, cricket matches etc.Actually common people has the general tendency of avoiding advertisements as it is such a subject which bores them. So, it is very important to blend your google ads with your content by changing their background color to the body color of the content. The fonts should be matched with the content fonts. The font color and the URL color should be blended properly. Doing this will benefit your blog by giving an impression to the visitors of your blog as if these ads are a part of your content and these links are integrated part of your self blog or website, thus they would not ignore these and increases the chances of clicking on those ads as these ads bears relative information to the contents present on your blog/site.Though there are lots more to discuss, but these few implementation will work for everyone. If you like this post, please share with your friends and help them to be a perfect blogger.

Any web site owner or webmaster who is trying to earn a profit from their sites are likely familiar with Google Adsense.from your site if it is done right. Adsense will allow any person with a blog or an informative site to earn money, simply by placing a little code on their site pages. For more details go to www.yourgoogleincome.com. Rather than trying to figure out exactly what ads to put on their web pages, Adsense gives web site owners the ability to concentrate on their sites content.Many webmasters are able to make a living from Adsense; however, there are also quite a few who spend all their time just trying to figure out the "magic trick" used to earn from Google Adsense. Earning a living from Google Adsense ads, can seem difficult, but it's not impossible.If Google Adsense is going to be your only source of income, you will want to do more than just taking some Adsense code and placing it on your site. That is just not enough; you will need to do some experimenting, with placements, formats and choice of keywords.You really should take care to build your page around a specific topic or keyword that is relevant to your site concept. This will ensure that any Adsense ads which are placed on this page are appropriate and useful to any visitors who want to know more about the topic and they will more than likely end up clicking on the Adsense ad.You will want to take care where you place your ads. It has been proven that visitors often first look to the top left of a website when they arrive. Because this is were your visitors attention is likely to first, it is going to be one place where you might want to consider placing some ads. You can read the Google help on the Adsense website to learn more about the best locations for placing your adverts.Another consideration when placing your ads, is to put them on high traffic pages. You can identify the pages visited most on your site by taking a look at your logs or your Google account, where you will get the page-by-page details of your visitors.Although the skyscraper and banner ads may look good on your site, you may want to avoid using them. Often times, banners are ignored. For example, have you clicked on any banners of sites that you have visited lately?You will want to blend your Adsense ads into your web page by using the Adsense formats. Google supplies a variety of palettes allowing you to change font colors, borders and backgrounds. There really isn't much point in putting an ad on a page if it doesn't blend with your site.A very important resource that many webmasters ignore is the Adsense preview tool. You can also go to www.thegoogleincome.com. This tool will allow you to preview the ads that will go on each of your pages and gives you sample ads and formats. Here is where the destination of your ads can be checked, as well as, geo targeted locations.Remain focused on what it is that you want to achieve. However busy you may be, you must take some time and experiment with your Adsense ads so that CTR can improve. No matter what the experts say, just follow the basics, that's the real magic to making more from Google Adsense.

Some people think that making money with Google Adsense is hard; but in fact, it is quite the opposite. Setting up Google ads on your site is simple, and you can earn from it rather quickly. First of all, Google Adsense is a program that welcomes any webmaster or blogger to sign up for free, and display Google ads on their site or blog. Marketers and companies are paying Google every time someone clicks on their ad, whether it be from Google itself, or from a participating website or blog. This is called "Pay Per Click Advertising" and it is one of the most popular forms of advertising nowadays. It is more important to have a Google or Yahoo listing these days than it is to be in the Yellow Pages. This is because the internet is more accessible and convenient for more people searching to satisfy their needs. Companies or webmasters pay to show up (in the Google search engine) for certain keywords or keyword phrases such as "lose weight" or "make money." They have to place a maximum bid, which is the maximum amount of money they are willing to pay for one click. When someone does a Google search for a keyword, their ad spot shows up if they bid on that keyword. If the surfer or visitor clicks on their ad, the company or webmaster must then pay Google for the click.Companies are bidding against each other for top listings. For popular niches, each click can be costly. That is why it is so lucrative to make money with Google adsense.When you venture out to make money with Google Adsense, you must keep in mind that there is no adult-related materials allowed (such as pornography or racist) or offensive materials of any kind. There may be a few other restrictions regarding online gambling and other related activities. But for the most part, it is very easy to make money with Google Adsense. Many people earn a full time income from it alone. More and more bloggers are becoming famous - and rich - due to the money they make from Google ads placed on their blogs.In order to make money with Google Adsense, you must have a website or a blog. The difference between the two is trivial. They are both 'websites' - Your own website costs a small amount of money for the domain name and hosting. Your blog can be free, or it can cost you a little money too if you're going to get a domain and host for it. Let me explain...A blog will give you your own domain name, but it will have the blog company's name in the URL as well. For instance, if it's a free blog from Blogger.com, it would be something like: YourBlogName.blogspot.com. Of course, you would replace 'YourBlogName' with whatever you want your blog’s web address to be. If you are in the weight loss niche, your blog URL might be something like, "LoseWeightFast.Blogspot.com." If you want your own personal and brandable domain name (YourDomainName.com or YourDomainName.com/blog), it only costs about $8-$10 for a .COM domain name and around that same amount for a hosting account. My suggestion is to upload your blog to your own host and give it a domain name representing your company or profile. It only costs a little more per month, but it’ll give your blog a more professional image; hence, building your reputation. Once you sign up for a free account with Google Adsense, you can start displaying ads on your site within minutes. You don't need to have a super popular site with millions of viewers in order for Google to do business with you, like what some people might think. Anybody with a website or blog can sign up for a free Google Adsense account. They give you the HTML code for you to copy and paste in your website, so that ads related to your content will automatically show up on your site/blog wherever you want them to be displayed.As far as monetizing your site with Google adsense, it doesn't matter whether you are using a free blog or a paid one (with domain name and hosting). As long as you can drive traffic to the site, you are in good shape. That is the name of the game by the way - driving web traffic to your site/blog. Once you have a website or blog up in the niche that you want to market to, and have added some useful content to it, you can then place some Google Adsense ads on your site and earn a decent income by driving traffic to it.You may use Pay-Per-Click Advertising for your own sites, online classified ad sites, article marketing, press releases, video marketing, social network marketing, and other methods to generate traffic. By the way, search engines love blogs; so as long as you post beneficial and keyword-optimized content on your blog, the search engines will find it.To recap, here are the steps:Create a website or start a blog, sign up for a free account with Google Adsense, and place the ad code on your site. Then, advertise your website or blog using various techniques of getting traffic and exposure. These are just the basics for learning how to make money with Google Adsense. I hope you have a much better idea of how it works and what you need to do to get started.You can make money with Google Adsense in a multitude of ways, and it costs little to nothing to get started. You can start earning money within hours of launching your site or blog, so just do it!

This is the first part of two series of articles about How to Increase Your Google Adsense CTR. Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, that's impossible. Here I will share all of the tricks to increase my Google Adsense CTR that I found within the last two years. Here are some tips to increase your Google Adsense CTR: 1. Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibility that people will click on them. Then, what should you do to tackle this problem? Here are the tips: o Create a keyword rich content. I suggest you creating one topic a page.o Check your keyword rich content and then mark some of your keywords as bold or italic. But don't do it too much, just do it 1 – 2 times per page. Otherwise, Google assumes you are doing spamming.o Use your keyword in your page title.o Use HTML Tag H1 as your content title, and put your keyword in it. Don't forget to place this tag at the beginning of your content.o If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! You can check this out by using this marvelous tool from the Digital Point Website. It is called the Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/You'll be asked to enter your selected keyword and it will display every Adsense ads that's connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words. 2. Use wide ads (336x280, 300x250 or 250x250). Because these are the best performing ads. 3. Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.4. Place your Google Adsense in these positions: o Above the foldAbove the fold is the top position of your page that's visible without your visitor having to scroll down. This is the best location that works for me. I place 336x280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about "how to bake delicious bread". Someone finds it from search engine; when he opens it, he first sees ads about "baking school", "baking book" or "bread recipes". Who won't be interested?o In the middle of an article.This works well if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125x125, 180x150, 300x250, 336x280, 250x250 ad unit) for this purpose and make it left justified. o At the end of an article.Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article, they usually think "okay, what's next?" That's your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. For example, you write an article about "how to bake delicious bread". And at the end of it, there are some ads about "bread recipes". Who won't be interested?5. Regarding the fourth tip, I don't recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn't affect your CTR. In fact, I even found that placing three text ads in a single page make my ads "unblended". For example, I put 160x600, 468x60 and 336x280 ads on a single page. You know what? My 468x60 ads only showed 3 ads in it, whereas my 336x280 ads only showed 2 ads in it! My suggestion is: use 1 – 2 ad unit and a single link unit on your page (Google allows 3 ad unit and 1 link unit to be placed on a single page).6. Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there's big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728x15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

It seems that Google Ad sense have already dominated the internet marketing business and is now considered the easiest way to making money online.The key to success with Ad sense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Ad sense has become an instant hit. For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other peoples services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Ad sense.1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and e-books that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.2. Placing Ad sense links on pages that are producing little, or better yet, no profit. By placing Ad sense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless. When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Ad sense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. With the many techniques that people are now learning on how to make the easiest money by their Ad sense, it is not surprising that Google is trying everything to update and polish their Ad sense in order to maintain their good image. The possibility of adding is 2nd tier in Ad sense is not impossible. With all the people spending more time in their Ad sense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Ad sense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless.With Google Ad sense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Ad sense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Ad sense.For now, however, Google Ad sense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Ad sense, it will take awhile for the Ad sense privileges to be spammed and even terminated.